Definition
Pricing strategy is the plan for setting prices that maximize revenue and market position. It belongs in the conversation about who pays, why they pay, and how the company captures that value. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
A mentor asks, “What is your Pricing strategy?” The useful answer is concrete: plan for setting prices that maximize revenue and market position. A slide title is not an answer.
Common mistake
Using Pricing strategy as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Premium pricing
Strategy of setting prices higher than competitors to signal quality or exclusivity.
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Price skimming
Pricing strategy that starts with high prices and gradually lowers them.
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Product pricing
Process of setting prices for products based on various factors.
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Revenue management
Strategic approach to maximizing revenue through pricing and capacity optimization.
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