Definition
Business model canvas is the visual tool for developing and documenting business model components. It belongs in the conversation about who pays, why they pay, and how the company captures that value. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
Two cofounders disagree until they define Business model canvas. Once they agree it means “Visual tool for developing and documenting business model components”, the argument becomes a decision.
Common mistake
Using Business model canvas as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Business accelerator
Program that provides startups with mentorship, resources, and funding opportunities.
Read definition →
Business angel
Wealthy individual who invests personal money in early-stage startups.
Read definition →
Business case
Justification for a proposed project based on its expected benefits and costs.
Read definition →
Business combination
Accounting term for the merger or acquisition of two or more companies.
Read definition →
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