Definition
The primary target market for the banks that issue securities is new investors who think the product is a sound investment.
In the room
How the word shows up in a real conversation.
You know Primary market is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Market where new securities are issued and sold for the first time.
Common mistake
Using Primary market as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Price point
Specific price at which a product or service is offered to customers.
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Price war
Competitive situation where companies repeatedly lower prices to gain market share.
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Principal-agent problem
Conflict that arises when one party (agent) acts on behalf of another (principal).
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Privacy compliance
Adherence to laws and regulations protecting personal information and data.
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