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BBusiness modelUpdated 2 Nov 2026

Business model

Framework describing how a company creates, delivers, and captures value.

Definition

Business model is the framework describing how a company creates, delivers, and captures value. It belongs in the conversation about who pays, why they pay, and how the company captures that value. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.

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In the room

How the word shows up in a real conversation.

In a Monday review, someone writes Business model on the board and restates it: “Framework describing how a company creates, delivers, and captures value.” The next move is a test, a cut, or a double-down — not another debate about the word.

Common mistake

Using Business model as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.

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