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EBusiness modelUpdated 2 Nov 2026

E-marketplace

Online platform where multiple vendors can sell their products to customers.

Definition

E-marketplace is the online platform where multiple vendors can sell their products to customers. It belongs in the conversation about who pays, why they pay, and how the company captures that value. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.

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In the room

How the word shows up in a real conversation.

You know E-marketplace is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Online platform where multiple vendors can sell their products to customers.

Common mistake

Using E-marketplace as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.

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