A–Z
Words starting with M
26 terms in this letter.
- Market analysisComprehensive study of market conditions, trends, and competitive landscape.
- Market demandTotal quantity of a product or service that consumers are willing to purchase.
- Market developmentStrategy of expanding into new markets with existing products or services.
- Market diversificationStrategy of expanding into multiple markets to reduce risk and increase opportunities.
- Market entry strategyPlan for successfully entering a new market with products or services.
- Market expansionProcess of growing business operations into new geographic or demographic markets.
- Market forecastPrediction of future market conditions, trends, and performance.
- Market mixCombination of marketing elements used to promote a product or service.
- Market nicheSpecialized segment of a market with specific needs and characteristics.
- Market opportunityFavorable situation in the market that can be exploited for business gain.
- Market penetrationStrategy of increasing market share within existing markets.
- Market positioningProcess of creating a unique image and identity for a product in the market.
- Market positioning mapVisual representation of how products are positioned relative to competitors.
- Market positioning statementClear description of how a product or service is positioned in the market.
- Market researchSystematic gathering and analysis of information about markets and customers.
- Market research action planDetailed roadmap for conducting market research activities and analysis.
- Market segmentationProcess of dividing a market into distinct groups of customers with similar needs.
- Market sharePercentage of total market sales that a company controls.
- Market sizeTotal value or volume of a specific market in terms of sales or customers.
- Market targetingProcess of selecting specific market segments to focus marketing efforts on.
- Market trendsPatterns and directions of change in market conditions over time.
- Marketing strategyComprehensive plan for promoting products and services to target customers.
- MergerCombination of two or more companies into a single entity.
- Minimum Viable Product (MVP)The smallest product that can test the riskiest assumption with real users.
- Minority InvestmentInvestment that gives the investor less than 50% ownership in a company.
- Monthly Recurring Revenue (MRR)Predictable subscription revenue normalised to a month, excluding one-off fees.