Definition
Marketing strategy is the comprehensive plan for promoting products and services to target customers. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
A mentor asks, “What is your Marketing strategy?” The useful answer is concrete: comprehensive plan for promoting products and services to target customers. A slide title is not an answer.
Common mistake
Using Marketing strategy as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Market targeting
Process of selecting specific market segments to focus marketing efforts on.
Read definition →
Market trends
Patterns and directions of change in market conditions over time.
Read definition →
Merger
Combination of two or more companies into a single entity.
Read definition →
Minority Investment
Investment that gives the investor less than 50% ownership in a company.
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