Definition
E-commerce SEO is the search engine optimization strategies tailored for online retail websites. It is how you talk about finding, converting, or keeping customers without waving your hands. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
You know E-commerce SEO is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Search engine optimization strategies tailored for online retail websites.
Common mistake
Using E-commerce SEO as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Customer acquisition
Process of gaining new customers through marketing and sales efforts.
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Customer retention
Ability to keep existing customers and prevent them from switching to competitors.
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Earnings retention
Percentage of earnings kept by the company rather than paid as dividends.
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Go-to-market strategy
How you reach a specific customer, with a specific offer, through a specific motion.
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