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EGrowth & marketingUpdated 2 Nov 2026

Earnings retention

Percentage of earnings kept by the company rather than paid as dividends.

Definition

Earnings retention is the percentage of earnings kept by the company rather than paid as dividends. It is how you talk about finding, converting, or keeping customers without waving your hands. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.

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In the room

How the word shows up in a real conversation.

A mentor asks, “What is your Earnings retention?” The useful answer is concrete: percentage of earnings kept by the company rather than paid as dividends. A slide title is not an answer.

Common mistake

Using Earnings retention as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.

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