Definition
Growth hacking is the marketing technique focused on rapid experimentation to achieve fast business growth. It is how you talk about finding, converting, or keeping customers without waving your hands. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
You know Growth hacking is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Marketing technique focused on rapid experimentation to achieve fast business growth.
Common mistake
Using Growth hacking as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Growth Capital
Funding provided to established companies for expansion and scaling operations.
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Growth equity
Investment in companies that have proven business models and are ready to scale.
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Growth marketing
Data-driven marketing approach focused on scalable and sustainable business growth.
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Growth rate
Percentage change in a company's revenue, profit, or other key metrics over time.
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