Definition
Social media marketing is the use of social media platforms to promote products, services, or brands. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
Two cofounders disagree until they define Social media marketing. Once they agree it means “Use of social media platforms to promote products, services, or brands”, the argument becomes a decision.
Common mistake
Using Social media marketing as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Social media marketing strategy
Comprehensive plan for using social media to achieve marketing objectives.
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Search engine optimization techniques
Specific methods and strategies used to improve search engine rankings.
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Service level agreement (SLA)
Contract that defines the level of service a customer can expect from a provider.
Read definition →
Start-up
New business venture in the early stages of development and growth.
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