Definition
Search engine optimization techniques is the specific methods and strategies used to improve search engine rankings. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
Two cofounders disagree until they define Search engine optimization techniques. Once they agree it means “Specific methods and strategies used to improve search engine rankings”, the argument becomes a decision.
Common mistake
Using Search engine optimization techniques as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Search engine optimization (SEO)
Practice of optimizing websites to rank higher in search engine results.
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Sales training
Educational programs designed to improve sales skills and performance.
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Scaling
Process of growing a business while maintaining or improving efficiency and quality.
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Service level agreement (SLA)
Contract that defines the level of service a customer can expect from a provider.
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