Definition
Social media marketing strategy is the comprehensive plan for using social media to achieve marketing objectives. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
You know Social media marketing strategy is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Comprehensive plan for using social media to achieve marketing objectives.
Common mistake
Using Social media marketing strategy as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Social media marketing
Use of social media platforms to promote products, services, or brands.
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Service level agreement (SLA)
Contract that defines the level of service a customer can expect from a provider.
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Start-up
New business venture in the early stages of development and growth.
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Start-up acceleration
Process of rapidly growing and scaling a startup through intensive support.
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