Definition
Search engine optimization (SEO) is the practice of optimizing websites to rank higher in search engine results. It is how you talk about finding, converting, or keeping customers without waving your hands. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
You know Search engine optimization (SEO) is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Practice of optimizing websites to rank higher in search engine results.
Common mistake
Using Search engine optimization (SEO) as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Search engine optimization techniques
Specific methods and strategies used to improve search engine rankings.
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Product-led growth (PLG)
The product itself acquires, converts, and expands customers — not only a sales team.
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Sales funnel
Visual representation of the customer journey from awareness to purchase.
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Talent retention
Strategies and practices for keeping valuable employees within an organization.
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