Definition
Sales funnel is the visual representation of the customer journey from awareness to purchase. It is how you talk about finding, converting, or keeping customers without waving your hands. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
You know Sales funnel is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Visual representation of the customer journey from awareness to purchase.
Common mistake
Using Sales funnel as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Sales
Process of selling products or services to customers in exchange for money.
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Sales automation
Use of technology to streamline and automate sales processes and tasks.
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Sales enablement
Strategic approach to providing sales teams with tools and resources to sell effectively.
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Sales forecasting
Process of predicting future sales performance based on historical data and trends.
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