Definition
Digital transformation and online business strategies for modernizing operations and reaching digital customers.
In the room
How the word shows up in a real conversation.
A mentor asks, “What is your Digital transformation?” The useful answer is concrete: process of integrating digital technology into all areas of business operations. A slide title is not an answer.
Common mistake
Using Digital transformation as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Digital disruption
Transformation of industries through digital technologies and business models.
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Digital economy
Economic activity based on digital technologies and online platforms.
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Digital marketing
Marketing activities conducted through digital channels and technologies.
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Digital rights management
Technology and legal framework for protecting digital content and intellectual property.
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