Definition
Digital marketing is the marketing activities conducted through digital channels and technologies. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
Two cofounders disagree until they define Digital marketing. Once they agree it means “Marketing activities conducted through digital channels and technologies”, the argument becomes a decision.
Common mistake
Using Digital marketing as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Digital disruption
Transformation of industries through digital technologies and business models.
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Digital economy
Economic activity based on digital technologies and online platforms.
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Digital rights management
Technology and legal framework for protecting digital content and intellectual property.
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Digital transformation
Process of integrating digital technology into all areas of business operations.
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