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DEquity & legalUpdated 2 Nov 2026

Dilution

The drop in your ownership percentage when the company issues new shares.

Definition

Dilution is what happens to your percentage when new shares are issued — a raise, an option pool, or a conversion. The pie gets larger; your slice can get smaller even as the rupee value of the slice goes up. Founders should model dilution before they celebrate a valuation.

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In the room

How the word shows up in a real conversation.

You own 40% of a company worth ₹10 crore on paper (₹4 crore). After a raise and a pool top-up you own 28% of a company worth ₹25 crore (₹7 crore). You were diluted and still got richer. Both facts are true.

Formula

New ownership % = your shares ÷ fully diluted shares after the issue

Common mistake

Optimising only for “I kept 50%” and turning down a round that would make the 30% worth more. Percentage is not the same as outcome.

See also

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