Definition
Active management is the investment strategy where portfolio managers make decisions to outperform the market. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
A mentor asks, “What is your Active management?” The useful answer is concrete: investment strategy where portfolio managers make decisions to outperform the market. A slide title is not an answer.
Common mistake
Using Active management as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Acquisition target
A company that is being considered for purchase or merger by another organization.
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Acquisition target screening
Process of evaluating and filtering potential companies for acquisition opportunities.
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Adoption rate
The speed at which users or customers begin using a new product or service.
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Advertising
Marketing communication used to promote products, services, or brands to target audiences.
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