Skip to content
SWB
AGeneralUpdated 2 Nov 2026

Acquisition strategy

Long-term plan for identifying, evaluating, and acquiring target companies.

Definition

Acquisition strategy is the long-term plan for identifying, evaluating, and acquiring target companies. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.

Share

In the room

How the word shows up in a real conversation.

You know Acquisition strategy is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Long-term plan for identifying, evaluating, and acquiring target companies.

Common mistake

Using Acquisition strategy as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.

See also

Research more

Open the word in an AI tool with a ready prompt. We do not send your data.

Get one word every week

A 3-minute read: 1 word, 1 founder lesson, 1 tool.

Free. One email a week. Unsubscribe in one click.

Keep reading

Every startup word, in one place

Stay on the General shelf, or go back to the full book.