Definition
Website traffic is the number of visitors and page views a website receives over a period. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
You know Website traffic is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Number of visitors and page views a website receives over a period.
Common mistake
Using Website traffic as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Website design
Process of creating the visual appearance and user interface of websites.
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Website optimization
Process of improving website performance, usability, and search engine rankings.
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What is Ad spend : Know about it
Comprehensive guide to understanding advertising expenditure and budget allocation.
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Work-life balance
Equilibrium between professional responsibilities and personal life activities.
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