Definition
Website optimization is the process of improving website performance, usability, and search engine rankings. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
You know Website optimization is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Process of improving website performance, usability, and search engine rankings.
Common mistake
Using Website optimization as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Website design
Process of creating the visual appearance and user interface of websites.
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Website traffic
Number of visitors and page views a website receives over a period.
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Web optimization
Process of improving website performance, speed, and user experience.
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