Definition
Sales is the process of selling products or services to customers in exchange for money. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
In a Monday review, someone writes Sales on the board and restates it: “Process of selling products or services to customers in exchange for money.” The next move is a test, a cut, or a double-down — not another debate about the word.
Common mistake
Using Sales as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Sales automation
Use of technology to streamline and automate sales processes and tasks.
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Sales enablement
Strategic approach to providing sales teams with tools and resources to sell effectively.
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Sales forecasting
Process of predicting future sales performance based on historical data and trends.
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Sales funnel
Visual representation of the customer journey from awareness to purchase.
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