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PGeneralUpdated 2 Nov 2026

Positive net present value

Investment that generates more value than its initial cost.

Definition

Positive net present value: A measure of the profitability of an investment, where the present value of the expected cash flows exceeds the initial investment.

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In the room

How the word shows up in a real conversation.

You know Positive net present value is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Investment that generates more value than its initial cost.

Common mistake

Using Positive net present value as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.

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