Definition
New product development is the process of creating and bringing new products to market. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
In a Monday review, someone writes New product development on the board and restates it: “Process of creating and bringing new products to market.” The next move is a test, a cut, or a double-down — not another debate about the word.
Common mistake
Using New product development as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Net worth ratio
Financial ratio comparing net worth to total assets or market value.
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New market research
Investigation into previously unexplored markets for business opportunities.
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Niche market
Specialized segment of a market with specific needs and characteristics.
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Non-compete agreement
Legal contract that restricts employees from competing with their former employer.
Read definition →
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