Definition
New market research is the investigation into previously unexplored markets for business opportunities. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
You know New market research is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Investigation into previously unexplored markets for business opportunities.
Common mistake
Using New market research as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Net worth analysis
Evaluation of a company's or individual's net worth to assess financial position.
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Net worth ratio
Financial ratio comparing net worth to total assets or market value.
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New product development
Process of creating and bringing new products to market.
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Niche market
Specialized segment of a market with specific needs and characteristics.
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