Definition
Keyword targeting is the process of selecting specific keywords to focus marketing efforts on. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
Two cofounders disagree until they define Keyword targeting. Once they agree it means “Process of selecting specific keywords to focus marketing efforts on”, the argument becomes a decision.
Common mistake
Using Keyword targeting as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Keyword advertising
Online advertising strategy that targets specific keywords to reach relevant audiences.
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Keyword analysis
Process of evaluating and understanding the performance of keywords in marketing campaigns.
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Keyword bid
Amount an advertiser is willing to pay for a specific keyword in online advertising.
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Keyword density
Percentage of times a keyword appears in content relative to total word count.
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