Definition
Durable goods is the products with a lifespan of more than three years, such as cars and appliances. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
In a Monday review, someone writes Durable goods on the board and restates it: “Products with a lifespan of more than three years, such as cars and appliances.” The next move is a test, a cut, or a double-down — not another debate about the word.
Common mistake
Using Durable goods as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Due process
Legal requirement for fair treatment and proper procedures in decision-making.
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Duopoly
Market structure dominated by two companies controlling most of the market.
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E-banking
Electronic banking services that allow customers to conduct transactions online.
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E-business
Conducting business operations using electronic means and digital technologies.
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