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DGeneralUpdated 2 Nov 2026

Duopoly

Market structure dominated by two companies controlling most of the market.

Definition

Duopoly is the market structure dominated by two companies controlling most of the market. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.

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In the room

How the word shows up in a real conversation.

A mentor asks, “What is your Duopoly?” The useful answer is concrete: market structure dominated by two companies controlling most of the market. A slide title is not an answer.

Common mistake

Using Duopoly as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.

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