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SWB
CGeneralUpdated 2 Nov 2026

Collusion

Secret cooperation between companies to limit competition and increase profits.

Definition

Collusion is the secret cooperation between companies to limit competition and increase profits. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.

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In the room

How the word shows up in a real conversation.

A mentor asks, “What is your Collusion?” The useful answer is concrete: secret cooperation between companies to limit competition and increase profits. A slide title is not an answer.

Common mistake

Using Collusion as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.

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