Definition
App store optimization is the process of improving mobile app visibility and downloads in app stores. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
Two cofounders disagree until they define App store optimization. Once they agree it means “Process of improving mobile app visibility and downloads in app stores”, the argument becomes a decision.
Common mistake
Using App store optimization as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Anti-takeover provision
Defensive measures implemented by companies to prevent hostile takeovers.
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Anti-trust
Laws and regulations preventing monopolistic practices and promoting competition.
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Application programming interface (API)
Set of protocols allowing different software applications to communicate.
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Appraisal
Professional assessment of property or asset value by qualified experts.
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