Definition
Anti-trust is the laws and regulations preventing monopolistic practices and promoting competition. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
Two cofounders disagree until they define Anti-trust. Once they agree it means “Laws and regulations preventing monopolistic practices and promoting competition”, the argument becomes a decision.
Common mistake
Using Anti-trust as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Anti-dilution provision
Clause protecting investors from equity value reduction in future funding rounds.
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Anti-takeover provision
Defensive measures implemented by companies to prevent hostile takeovers.
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Annualized return
Yearly rate of return calculated from shorter-term investment performance.
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App store optimization
Process of improving mobile app visibility and downloads in app stores.
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