Definition
Annual percentage rate (APR) is the yearly interest rate charged on loans, including fees and other costs. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
Two cofounders disagree until they define Annual percentage rate (APR). Once they agree it means “Yearly interest rate charged on loans, including fees and other costs”, the argument becomes a decision.
Common mistake
Using Annual percentage rate (APR) as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Annual general meeting (AGM)
Yearly meeting where shareholders vote on company matters and receive updates.
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Annual report
Comprehensive document detailing a company's financial performance and activities.
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Annual report filing
Legal requirement to submit yearly financial reports to regulatory authorities.
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Annual Recurring Revenue (ARR)
Subscription revenue run-rate for a year, usually MRR × 12 for monthly books.
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