Definition
Alternate channel is the alternative distribution method for reaching customers beyond traditional channels. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
In a Monday review, someone writes Alternate channel on the board and restates it: “Alternative distribution method for reaching customers beyond traditional channels.” The next move is a test, a cut, or a double-down — not another debate about the word.
Common mistake
Using Alternate channel as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Alternate delivery
Different method of providing products or services to customers.
Read definition →
Allocation of resources
Process of distributing limited resources across different projects, departments, or initiatives to maximize efficiency and achieve strategic goals.
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Alpha
Investment performance measure indicating returns above what's expected from market risk.
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Amortization
Gradual reduction of debt through regular payments over a specified period.
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