Definition
Alpha is the investment performance measure indicating returns above what's expected from market risk. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
A mentor asks, “What is your Alpha?” The useful answer is concrete: investment performance measure indicating returns above what's expected from market risk. A slide title is not an answer.
Common mistake
Using Alpha as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
All-in cost
Total cost including all fees, taxes, and expenses associated with a transaction.
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Allocation of resources
Process of distributing limited resources across different projects, departments, or initiatives to maximize efficiency and achieve strategic goals.
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Alternate channel
Alternative distribution method for reaching customers beyond traditional channels.
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Alternate delivery
Different method of providing products or services to customers.
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