Definition
Aggregate planning is the process of developing production schedules to meet forecasted demand efficiently. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
You know Aggregate planning is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Process of developing production schedules to meet forecasted demand efficiently.
Common mistake
Using Aggregate planning as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Aggregate demand
Total demand for goods and services in an economy at a given price level.
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Aggregate supply
Total supply of goods and services that producers are willing to sell.
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Aftermarket
Secondary market for products, parts, and services after the initial sale.
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Air rights
Legal rights to use the space above a property for development or other purposes.
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