Definition
Aggregate demand is the total demand for goods and services in an economy at a given price level. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
Two cofounders disagree until they define Aggregate demand. Once they agree it means “Total demand for goods and services in an economy at a given price level”, the argument becomes a decision.
Common mistake
Using Aggregate demand as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Aggregate planning
Process of developing production schedules to meet forecasted demand efficiently.
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Aggregate supply
Total supply of goods and services that producers are willing to sell.
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After-sales service
Customer support and maintenance provided after a product or service is purchased.
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Aftermarket
Secondary market for products, parts, and services after the initial sale.
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