For a startup to flourish, effective marketing is crucial. A well-thought-out marketing strategy must be employed in order to reach potential customers, make them aware of what you offer and ultimately boost your success.

Marketers in startups have a range of avenues at their disposal to promote and advertise their product, for instance online ads, social media marketing, SEO, etc. It is important to choose a method that suits your budget as well as be tailored to the objectives you aim to reach with your promotion activities.