Definition
Web marketing is the marketing activities conducted through digital channels and online platforms. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
Two cofounders disagree until they define Web marketing. Once they agree it means “Marketing activities conducted through digital channels and online platforms”, the argument becomes a decision.
Common mistake
Using Web marketing as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Web development
Process of creating and maintaining websites and web applications.
Read definition →
Web hosting
Service that provides storage and access for websites on the internet.
Read definition →
Web optimization
Process of improving website performance, speed, and user experience.
Read definition →
Website design
Process of creating the visual appearance and user interface of websites.
Read definition →
Research more
Open the word in an AI tool with a ready prompt. We do not send your data.
Get one word every week
A 3-minute read: 1 word, 1 founder lesson, 1 tool.