Definition
Vision is the long-term aspirational description of what an organization wants to achieve. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
In a Monday review, someone writes Vision on the board and restates it: “Long-term aspirational description of what an organization wants to achieve.” The next move is a test, a cut, or a double-down — not another debate about the word.
Common mistake
Using Vision as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Virtual reality
Technology that creates immersive digital environments for users.
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Virtual reality headset
Device that enables users to experience virtual reality environments.
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Visionary goals
Ambitious and forward-thinking objectives that drive organizational success.
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Visionary leadership
Leadership approach focused on inspiring others with a compelling vision.
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