Definition
Upselling is the sales technique of encouraging customers to purchase more expensive products. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
Two cofounders disagree until they define Upselling. Once they agree it means “Sales technique of encouraging customers to purchase more expensive products”, the argument becomes a decision.
Common mistake
Using Upselling as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Upfront cost analysis
Evaluation of initial costs required to start a project or business venture.
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Upfront costs
Initial expenses that must be paid before starting a project or business.
Read definition →
User demographics
Statistical characteristics of users, such as age, gender, income, and location.
Read definition →
User engagement
Level of interaction and involvement users have with a product or service.
Read definition →
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