Definition
Time-to-market is the period from product conception to when it becomes available to customers. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
A mentor asks, “What is your Time-to-market?” The useful answer is concrete: period from product conception to when it becomes available to customers. A slide title is not an answer.
Common mistake
Using Time-to-market as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Time management
Process of planning and controlling how time is spent on different activities.
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Time management software
Technology tools designed to help individuals and teams manage their time effectively.
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Time management strategies
Techniques and approaches for optimizing time usage and productivity.
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Time management training
Educational programs focused on improving time management skills.
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