Definition
Strategy is the long-term plan for achieving business goals and competitive advantage. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
You know Strategy is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Long-term plan for achieving business goals and competitive advantage.
Common mistake
Using Strategy as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Start-up valuation method
Systematic approach to calculating the worth of a startup company.
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Stock options plan
Compensation program that gives employees the right to buy company stock.
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Succession Planning
Process of identifying and developing future leaders within an organization.
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Succession planning strategy
Comprehensive approach to ensuring leadership continuity in an organization.
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