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SWB
RGeneralUpdated 2 Nov 2026

Risk mitigation

Process of reducing the likelihood or impact of potential risks.

Definition

Risk mitigation is the process of reducing the likelihood or impact of potential risks. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.

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In the room

How the word shows up in a real conversation.

Two cofounders disagree until they define Risk mitigation. Once they agree it means “Process of reducing the likelihood or impact of potential risks”, the argument becomes a decision.

Common mistake

Using Risk mitigation as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.

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