Definition
Research design is the framework and methodology for conducting systematic research studies. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
In a Monday review, someone writes Research design on the board and restates it: “Framework and methodology for conducting systematic research studies.” The next move is a test, a cut, or a double-down — not another debate about the word.
Common mistake
Using Research design as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Research and development (R&D)
Activities focused on creating new products, services, or processes through innovation.
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Research and development tax credit
Government incentive that reduces taxes for companies investing in R&D activities.
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Research methodology
Systematic approach to conducting research and gathering data.
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Research proposal
Document outlining a research project's objectives, methods, and expected outcomes.
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