Definition
Perpetuity is the financial instrument that pays a fixed amount of money indefinitely. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
You know Perpetuity is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Financial instrument that pays a fixed amount of money indefinitely.
Common mistake
Using Perpetuity as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Performance-based pay
Compensation system that rewards employees based on their performance results.
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Perpetual bond
Bond with no maturity date that pays interest indefinitely.
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Personal branding
Process of developing and maintaining a professional image and reputation.
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Personal guarantee
Individual's promise to be personally liable for a business debt or obligation.
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