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SWB
EGeneralUpdated 2 Nov 2026

Entrepreneurial venture

New business undertaking that involves risk and potential for significant returns.

Definition

Entrepreneurial venture is the new business undertaking that involves risk and potential for significant returns. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.

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In the room

How the word shows up in a real conversation.

Two cofounders disagree until they define Entrepreneurial venture. Once they agree it means “New business undertaking that involves risk and potential for significant returns”, the argument becomes a decision.

Common mistake

Using Entrepreneurial venture as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.

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