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EGeneralUpdated 2 Nov 2026

Entrepreneurial process

Steps involved in identifying, evaluating, and pursuing business opportunities.

Definition

Entrepreneurial process is the steps involved in identifying, evaluating, and pursuing business opportunities. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.

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In the room

How the word shows up in a real conversation.

Two cofounders disagree until they define Entrepreneurial process. Once they agree it means “Steps involved in identifying, evaluating, and pursuing business opportunities”, the argument becomes a decision.

Common mistake

Using Entrepreneurial process as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.

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