Definition
Distribution channel is the path through which products move from manufacturer to end consumer. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
A mentor asks, “What is your Distribution channel?” The useful answer is concrete: path through which products move from manufacturer to end consumer. A slide title is not an answer.
Common mistake
Using Distribution channel as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Distribution
Process of making products available to customers through various channels.
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Distribution strategy
Plan for delivering products to customers through various channels and methods.
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Direct selling
Retail method where products are sold directly to consumers without intermediaries.
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Diversification
Strategy of expanding business operations into new markets or product lines.
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