Definition
Direct mail is the marketing method that sends promotional materials directly to potential customers. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
You know Direct mail is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Marketing method that sends promotional materials directly to potential customers.
Common mistake
Using Direct mail as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Direct cost
Expenses that can be directly traced to producing a specific product or service.
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Direct debit
Payment method where funds are automatically withdrawn from a bank account.
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Direct deposit
Electronic transfer of funds directly into a bank account.
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Direct labor
Workers directly involved in manufacturing or producing goods and services.
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